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Northwest Orient Airlines, a prominent post-war carrier, heavily promoted its
transpacific and domestic routes in publications like The Saturday Evening Post
during the 1950s. Their advertisements, often full-page and visually appealing,
targeted a broad spectrum of potential travelers. A common ad format featured a
diverse group of Americans - hunters, fishermen, housewives, and businessmen - representing
the airline's wide appeal. This tableau of everyday life was punctuated by a Northwest
Orient Airlines aircraft, often a Boeing Stratocruiser or Douglas DC-6, gracefully
soaring across the page, connecting these disparate figures and suggesting easy
access to destinations both within the US and across the Pacific. The ads emphasized
comfort, speed, and the exotic allure of destinations like Tokyo and Manila, solidifying
Northwest Orient Airlines' image as a modern and reliable airline for all Americans.
The "Orient" part of the company's registered name, Northwest Airlines, was used
from 1947 through 1986.
Northwest Orient Airlines Advertisement
 Likes to Hunt
Likes to Fish
Likes Scenery
Likes to Get There Fast
naturally, they all fly
Northwest Orient Airlines
Finest Coast-to-Coast ... Overnight to Hawaii ... Shortest to Alaska and the
Orient
New York, Washington, Pittsburgh, Cleveland, Detroit, Chicago, Milwaukee, Minneapolis-St.
Paul, Winnipeg, Spokane, Seattle-Tacoma, Portland ... Alaska ... Japan ... Korea
... China ... Okinawa ... The Philippines
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