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March 23, 1942 Life
 [Table
of Contents]Wax nostalgic about and learn from the history of early
technology. See articles from
Life magazine, published 1883-1972. All copyrights hereby
acknowledged. |
During World War II, many companies who manufactured products for the
military bought advertising space in popular household magazines such as The
Saturday Evening Post, Ladies' Home Journal, Popular Mechanics,
Better Homes & Gardens, Good Housekeeping, and, as shown here
Life. In this instance, Lockheed Aircraft (before merging with Martin
Aircraft in 1995) ran a two-pager in 1942, near the beginning of official U.S.
involvement following the Japanese bombing of Pearl Harbor, featuring its line
of both commercial and military aircraft. The U.S. government commandeered many
companies' manufacturing facilities to mandate conversion to wartime products.
It happened across a wide swath of industries including aircraft, automotive,
medical, pharmaceutical, textile, clothing, media, printing, research,
electronics, and food. As World War II was winding down in late 1944 and early
to mid 1945, those companies were running ads in the same magazines promising
wonderful new products that would incorporate technologies and methods learned
during the war years. Most could not deliver on those promises until the end of
the decade because the government immediately cut off funding, resulting in high
unemployment with a public not being able to afford to buy new products. Oh, the
irony.
Lockheed Aircraft Corporation
 ... for Protection today and Progress tomorrow
Production for protection ...production of aircraft - of all material of defense
- at full capacity of men and machines. This is today' s duty ... the duty of an
American industry - and of all, Americans. This we do... whole-heartedly, 'round-the-clock.
And from today's intense experience will come progress ... progress for. the
peace to come, and the protection of that peace. Out Of the lessons of war ... from
warplane designs ... will come new planes, greater planes, for the skyways of tomorrow.
Look to Lockheed for Leadership in both!
Lockheed Aircraft Corporation • Burbank, California
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